Nick Hales leads the team as Global CEO, with specific responsibility for leading the strategic and operational aspects of our expansion. He brings with him over 28 years of experience in global cigarette operations and market development, with tenures at the world’s biggest tobacco manufacturing companies. He has also spent the majority of his career in African markets, operating at the highest levels.
He started in the Tobacco Industry as a trainee Salesperson. During the last 28 years he has worked in the Tobacco Industry in Senior Executive roles in South Asia, Central America, the Caribbean and Africa. He has specialised in operating in Africa where he has managed multi-million dollar factory builds, market entries, brand launches, large scale contract farming and major re-structuring of companies.