Shaping Culture Through Creativity: Our Collaboration with Caligraph
At Pacific Cigarette Company, we believe our brands Storm, Breeze, and Crush are more than products. They represent a vibrant lifestyle and deserve to exist beyond the pack, in the streets and within everyday experiences. That's what drove our partnership with Caligraph, one of Zimbabwe's leading creative collectives.
A Brand Beyond the Pack
At Pacific Cigarette Company, we believe our brands Storm, Breeze, and Crush are more than products. They represent a vibrant lifestyle and deserve to exist beyond the pack, in the streets and within everyday experiences. That's what drove our partnership with Caligraph, one of Zimbabwe's leading creative collectives.
Bold Murals, Bold Colour
Together, we've moved beyond traditional advertising, using bold mural art to transform everyday spaces into striking brand experiences. Through vibrant visuals — from Pacific Crush purples to Breeze greens and Storm's intensity — each wall tells a story that is authentic, cultural, and impossible to ignore.
"Squeeze Me, Tease Me" & The Smoking Zone
These murals are more than artwork; they are living expressions of our brands. Campaigns like "Squeeze Me, Tease Me" and our "Smoking Zone" designs bring our identity to life in ways that feel real and engaging.
More Than Visibility — A Connection
This collaboration goes beyond visibility. It's about connection — supporting local talent, investing in creativity, and embedding our brands into the communities we serve.
In Partnership With
Creative Collective: Caligraph
Not Just Building Brands
As we grow, partnerships like this remain central to our strategy. We are committed to pushing creative boundaries and building experiences that resonate. At Pacific, we're not just building brands — we're shaping experiences.
At the event
Caligraph × Pacific Gallery
