Stories

Pacific Cigarette Company partnered with Caligraph, one of Zimbabwe's leading creative collectives, to take Storm, Breeze, and Crush beyond the pack — turning everyday walls into bold, unmissable brand experiences.

At Pacific Cigarette Company, we believe our brands Storm, Breeze, and Crush are more than products. They represent a vibrant lifestyle and deserve to exist beyond the pack, in the streets and within everyday experiences. That's what drove our partnership with Caligraph, one of Zimbabwe's leading creative collectives.

Pacific Bhora Nsuku Zonke — proudly sponsored by Pacific Storm — has grown into one of Zimbabwe's largest grassroots soccer tournaments, uniting community clubs from Mutoko to Masvingo on the road to a grand finale at Gwanzura Stadium.

Pacific Bhora, also known as the Pacific Bhora Nsuku Zonke Tournament, is one of Zimbabwe's largest grassroots and social soccer competitions. Proudly sponsored by Pacific Storm, the tournament brings together community clubs, social soccer teams, local football legends, and passionate supporters from across the country in a celebration of football, community, and opportunity.

At the Harris Music Festival, Pacific Breeze took center stage as headline partner — proving that it's more than just a brand. It's a culture built around great music, vibrant people, and the best vibes.

The Harris Music Festival recently took over BAC Leisure BYO, creating an unforgettable night where music met the ultimate lifestyle. As a headline partner, Pacific Breeze was at the heart of the action — proving once again that it's more than just a brand, it's a culture.

At the 66th Zimbabwe International Trade Fair, Pacific Cigarette Company showcased its full portfolio across vibrant exhibition stands — connecting with trade partners and consumers under the theme 'Connected Economies, Competitive Industries.'

The 66th edition of the Zimbabwe International Trade Fair (ZITF 2026) successfully transformed Bulawayo into a hub of global commerce from April 20–25, 2026, operating under the timely theme: 'Connected Economies, Competitive Industries.'

Pacific Storm's partnership with ZIFA was more than sponsorship - it was a match-day ecosystem designed to elevate visibility, energise communities, and give emerging Zimbabwean talent a stage worthy of their grit.

For the longest time, the passion for Zimbabwean football has been undeniable, but the infrastructure in the lower tiers often struggled to match the heart of the fans. With young talent lacking a high-visibility platform and stadiums needing a spark of energy, the odds seemed impossible for local stars to rise and be seen. How could we make them realize that no matter their background, they have the "World Class Grit" required to reach the top?

Powered by Crush, the party platform grew from a campus-centred activation into a rising youth culture event built around music, flavour, and emerging talent.

In the heart of Zimbabwe, Crush Party is upcoming beacon for youth culture & legacy for music performances for college and university students. Today, Zimbabwe is witnessing the birth of its own cultural phenomenon, one fueled by a burst of flavor and a relentless spirit of celebration:

Pacific Breeze secured a strategic sponsorship of the Southern Region Soccer League — enabling resources that directly support players, elevate match-day experiences, and energise Matabeleland football communities.

The Southern Region Soccer League secured a strategic sponsorship from Pacific Breeze, under Pacific Cigarette Company, setting the stage for a more elevated and competitive tournament. This partnership is less about branding and more about enablement — unlocking resources that directly support players, improve match-day experiences, and strengthen the league's ability to host high-impact football events.

Pacific Breeze is proud to partner with Zimbabwean music powerhouse Feli Nandi on her Road to Fill Up HICC Tour 2026 — bringing fans closer to the music they love under the motto "My Breeze, My Vibe."

Pacific Breeze is proud to be partnering with Zimbabwean music powerhouse Feli Nandi on her highly anticipated Road to Fill Up HICC Tour 2026, a nationwide journey leading up to one of the biggest milestones in her career — the Fill Up HICC Concert scheduled for 14 August 2026.